Product definition: a group of elements of physical and non-physical that the consumer wants to meet its needs, the physical elements are technical and physical characteristics of the product, and the non-material elements are qualitative characteristics and symbolic note by the consumer.
Product strategies:
1 - strategic market penetration: Foundation aims to follow this strategy to get to a large size of the market, through the study of product cards in the market and production product with the same characteristics and advantages while reducing costs and displayed in the same market at low prices, we note follow this strategy by States such as Japan and the Asian Tioan.
2 - product development strategy: according to this strategy is the production of goods and displayed on the pilot sample of consumers and to study the nature of consumers and their different characteristics and the extent of their acceptance or rejection of this product, and if accepted product put on the market.
3 - Strategy delete products: According to this strategy is deleted some products from the market, which is a burden on the institution in order to reduce costs, but there are some products which are a burden on the institution but it is impossible to withdraw it from the market being involved in the production of other goods.
4 - product diversification strategy: This strategy is based on the idea of entering the market several products with different properties in order to control the market in terms of supply and demand.
التسميات
product