It has become the packaging industry is as important as goods industry itself, and cover the importance of marketing and promotional least factors promotional governing product itself, has been known packaging by the Academy of Sciences business as follows: packaging or packing is a function of containment, the protection function, the transfer function, and function unloading and business function.
It is here necessary to take care of packing and packaging and packaging specifications of the technical and marketing aspects of the following:
1 - the nature, characteristics and specifications: Must be available in the atmosphere's ability to maintain product and protect it from damage and dirt.
2 - consumer desires and buying habits has: Any product must be taught the importance of the cover to the consumer, for every way of consumer purchase.
3 - the way you use and handling of the cover: It must be designed in the form that leads to its ease of use (open and close it, for example).
4 - the look and feel of the cover and color: Cover shall be a beautiful appearance attractive and eye-catching and The color reflects the present value of the product.
5 - the size of the casing and disadvantages: As well as the impact on the shape of the product and its manifestations, and thus determine the appropriate size of the defects is one of the main problems for the cover design.
6 - plugs and covers: It connective aspects associated with the Earth's and packaging for some flaws that need to be Stoppers, lids.
7 - pricing policy: Must not contradict the cover and with cost pricing policy adopted by the company.
التسميات
product