Initially it should be noted the definition of strategy has been identified "in general they plan and modify the efforts to achieve a specific goal and this means that planning is a strategic building block."
Also known as the organization's strategy as "a long-term commitment of resources to achieve a specific purpose in a rivalry environment."
Strategy and marketing strategy consists of two main components:
1 - the target market: namely, a group of individuals who went their product through the company's strategy is designed to meet specific needs.
2 - elements of the marketing mix.
التسميات
product