To measure the effectiveness of publicity There are Four Methods Works By:
- The first way: Is Easiest and most Common And you On the basis of Compilation Some Measurements The precedent for publicity For example May Find The marketing costs Decreased By 20 % After publicity And that the quantity Sales Increased After Inscription By Certain.
- Method Second: The On the basis of Get On Some Measurements Before Exposure Consumer For publicity , Then Repeat Process Measurement After Exposure to publicity, And comparison of metrics For example May More Quantities Which Buy Individuals In This situation Although We We know That Inscription May be To have much impact In Events This The difference But We No We can Cutting Ban Inscription Is Influential Only S district Be There Factors Other Cause In This change.
- The third way: The same way the first Difference We Compare Those Gauge Which We It After Inscription Scale Similar Group Other Consumers Who Amathlon Members Group A In Each Something But They Not Exposed For publicity, If Found Any Difference Between Behavior Groups Direction Item We can That Go back That The difference Inscription Because Variable factor Only.
- Fourth way: Is the best and most accurate ways And Content That Divide Consumers On Two Alike In Each Nothing, Age, income, profession, level Social Educational, Then subjected to a Groups Ashhara More Commodity Certain While Group Other No Exposed to publicity And you Some standards Trends And Degree Preference Of the commodity Before And after Show Inscription Group First If We noticed Change In behavior Group Exposed to publicity What it was It Before Inscription In While That The same Changes Not Occur Group Walt j Not See Inscription And It Can That Returns That To the impact of Inscription.
التسميات
publicity