The definition of media expression.. objective mentality masses and spirit and tendencies and trends at the same time

Researchers have worked hard in the development of media professionals a comprehensive definition of the media does not upheld to the other, and all their definitions are close but not identical mention some of them, and then I try to Akhtiaracarev converges with the research topic. 
** Raymond knows Rouet: media as "the transfer of significance to an object or concept conscious pregnant by my place, Zamani, printed, phone message, a sound wave, and the rack is intended: the media outlet.
** Ottogerot and knows that "the objective is the expression of the mentality of the masses and the spirit and tendencies and trends at the same time," a definition that is respected by many of the media. 
And he knew Fernand True says, "The word refers to the processes of media elicit information and give it at the same time." 
It is noted in these definitions it is not concerned with means of mass communication, but also go beyond that to all types of communication and understanding between people, which I do not see fit to the concept of media in the modern era where shrunk all types of communication and understanding between the people what they did not take the prescription mass of under the general concept of the media.

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