Persuasion is the attempts of one of the parties to influence the other using the controversy, it may be the persuasion testify to adulthood and the aim is to convince the information and his own interest to act in a certain way, and if persuasion based on emotion (goal of the address feeling emotional the other side, and what distinguishes this form the influence of the sender of the information does not have the ability to grant mandatory sanctions or the ability to act in the future, but based on free choice, and above this figure in the process of marketing communications.