Definition media.. all intellectual effort or doing practical person, institution or group to carry the contents of a particular party to another through media outlets in order to influence

The media is "all intellectual effort or doing practical person or organization or group with a view to carry a certain substance to another party, either directly or indirectly through the news media in order to influence." The researcher chooses this definition incorporates the sender and the receiver and the media outlet, as well as media content and the target of the media message. 
Nor the media described as an ideal, but if the masses took note of what is happening; media is abstract knowledge is leading to the vigilance and cultural growth and adapt.

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